In the media

Business Insider: 6 things startups need to know about entering the market in Asia

by Brett Isenberg , October 13 2016

Brett Isenberg, General Manager of Octet Express, shares his thoughts with Business Insider on best practice tips for startups entering the Asian market.

The recent Australia China Free Trade Agreement (ChAFTA) has opened doors for many Australian businesses by giving unprecedented access to the world’s second largest economy, whilst enhancing Australia’s competitive position within key markets.

But entering a new market can be daunting for many start-ups and when looking specifically at the market in Asia, new hurdles, such as negotiating payment terms, ensuring quality of stock, preventing fraud and gaining trust present themselves.

To help point you in the right direction, here are some tips that you may want to consider when branching out into neighbouring waters.

To read more head to Business Insider.


In the media

Brett Isenberg

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